Nov. 15-16, 2011, San Francisco.
Online Counterfeiting
This session will provide an overview of problems faced by companies who are victims of online counterfeiting and piracy of company intellectual property. It will discuss popular locations for counterfeit products and methods for reducing the numbers of counterfeit products potential customers encounter online. It will discuss various factors companies should consider when committing resources to an online anti-counterfeiting program and will describe:
How to identify if your company has a problem with online counterfeits
How to begin policing the web and reduce the number of counterfeit products online
How to know when to escalate matters and prioritize threats
Faculty to include: Kelly P. McCarthy, Partner, Sideman & Bancroft Jerod Partin, Director of Business and Legal Affairs, Saban Brands