The value of trademarks, service marks and trade dress is greater than ever before. We routinely prosecute and defend infringement, dilution, unfair competition and false advertising claims involving both registered and unregistered trademarks and service marks, in addition to pursuing a wide variety of trade dress claims. Protection of a global brand means understanding risks and concerns regarding enforcement issues in the U.S. as well as in foreign jurisdictions. We have obtained ex parte writs of seizure for counterfeit parts and labels in the U.S. and other countries. In collaboration with local counsel, we also have pursued and defended trademark and service mark claims in jurisdictions around the world.