Pauline T. Tseng Associate

One Embarcadero Center
Twenty-Second Floor
San Francisco, CA 94111


Pauline T. Tseng is an associate in the Brand Integrity and Innovation group.  Her practice focuses on intellectual property enforcement and litigation.  Ms. Tseng helps corporate clients protect their brands and assets from counterfeiting, infringement, and fraud.  These clients come from consumer and technology industries, including apparel, cosmetics, data storage, electronics, enterprise software, and telecommunications.

Ms. Tseng assists clients in enforcing their IP rights through U.S. Customs and Border Protection enforcement programs, test purchase programs, and online monitoring programs.  Through these programs, Ms. Tseng has experience working with law enforcement and supporting criminal investigations and referrals.  Ms. Tseng also has experience managing online takedowns and enforcement, including reporting to third party website registrars and web hosts; submitting notices of claimed trademark or copyright infringement to domestic and international e-commerce platforms such as Amazon, eBay, Alibaba, Walmart, and Newegg; and sending Cease and Desist letters to sellers and shippers offering counterfeit or infringing product.  Through this online enforcement, Ms. Tseng advises on software licensing issues and Digital Millennium Copyright Act violations.  Ms. Tseng also advises on a broad range of other brand protection issues, including grey market products, discount and warranty fraud, breach of contract by channel partners, internal investigations, and trade dress infringement.

Ms. Tseng has experience in trademark clearance and prosecution, and the review of marketing assets for retail clients as well.

Ms. Tseng earned her Juris Doctor from Loyola Law School, Los Angeles.  During law school, she was an Alumni Scholar, an editor on the Loyola of Los Angeles Entertainment Law Review, and a research assistant to leading IP scholar, Professor Jennifer E. Rothman.  Ms. Tseng was also a judicial extern for the Honorable Philip S. Gutierrez in the United States District Court for the Central District of California.