December 2018

Alisa Won advises ILIA Beauty, a clean beauty company, in its Series A financing


ILIA Beauty, a leading prestige line of clean color cosmetics, has announced a partnership with Silas Capital, a New York-based emerging growth equity firm that invests behind exceptional next generation consumer brands.

ILIA offers a “full face” assortment of more than 100 distinct high-performance products crafted with certified organic ingredients and non-toxic synthetics to ensure that each delivers beyond the expectations of natural makeup. Its unique combination of brilliant pigments, superior performance and nourishing organics has earned ILIA a leading position in this fast-growing category. Additionally, the brand strives to ensure that its products are manufactured ethically and sustainably, including the use of recycled aluminum and post-consumer recycled paper printed with vegetable-based dyes.

The Company currently sells through more than 500 doors across 30 countries around the world, including prominent retailers such as Credo, Space NK, The Detox Market, Follain, Blue Mercury and the industry leader Sephora — where it leads their recently launched clean color cosmetics initiative…