Sideman & Bancroft is proud to recognize Kelly McCarthy on being named one of the Top 25 Consumer Products & Services Attorneys of 2025 by Attorney Intel. Kelly appears on this list alongside partners from internationally recognized law firms such as White & Case and Baker McKenzie—a testament to the caliber of her work and her leadership in the consumer products space.
A seasoned trademark and brand protection attorney, Kelly has built a nationally respected practice advising companies across the beauty, wellness, personal care, and food and beverage industries. She is particularly known for her deep experience with emerging and fast-growing beauty brands—many of which she has represented from their early days through global expansion.
Kelly counsels clients on a full range of trademark enforcement and brand protection strategies, with a focus on helping companies protect their intellectual property, combat counterfeiting, and scale their trademark portfolios in preparation for investment, acquisition, and international growth. Her legal guidance spans global trademark portfolio management, brand licensing, online enforcement, and advertising and social media issues.
In her award profile, Kelly noted:
“It is an exciting time to be working with beauty companies. It is an industry that surged during the pandemic and continues to be a place of innovation and empowerment. I enjoy working with breakout brands who need to protect their trademark rights and grow their global portfolios… It is so fulfilling to start with a brand early and then see its success on store shelves.”
As one of the largest women-owned law firms in the United States, Sideman & Bancroft is proud to support trailblazing founders in the consumer products industry—especially the many women entrepreneurs leading the way in beauty and wellness.
