Sideman & Bancroft is pleased to announce that its Brand Integrity & Innovation Group (BIIG), which includes the firm’s trademark and brand protection work, has been recognized in the 2026 U.S. Best Law Firms® rankings with a Tier 1 ranking in Trademark Law in the San Francisco metropolitan area. The group also received National Tier 2 recognition, underscoring the firm’s national footprint in brand protection and trademark matters.
These honors reflect the deep experience of Sideman’s BIIG attorneys in guiding clients through the full lifecycle of brand development, enforcement, and protection. The group’s work spans global trademark portfolio management, online brand protection and intermediary liability issues, enforcement strategies, anti-counterfeiting, licensing, and complex disputes before the USPTO and TTAB, among many other facets of modern brand stewardship.
“We’re proud that our trademark and brand protection expertise continues to be recognized at national levels,” said Kelly McCarthy, Co-Chair of the Brand Integrity & Innovation Group. Trademark work is just one part of what we do, and I’m continually inspired by how our attorneys and professionals collaborate across disciplines. Protecting a brand requires a modern, multifaceted approach, and our team brings that sophistication to every engagement. I’m proud of the work we do and grateful to our clients for trusting us with their brand.”
About the Brand Integrity & Innovation Group
Sideman & Bancroft’s Brand Integrity & Innovation Group is the firm’s largest practice area and integrates trademark counseling with a full suite of brand protection services. The group advises companies from emerging startups to global enterprises on developing, protecting, and enforcing their brands worldwide. Areas of concentration include:
• Global trademark clearance, prosecution, and portfolio strategy
• Online brand protection and intermediary liability
• Anti-counterfeiting and anti-diversion programs
• Enforcement actions before the USPTO and TTAB
• Cross-border disputes and marketplace enforcement
• Licensing, transactions, and brand commercialization
• Grey market analysis and mitigation
• Digital asset, advertising, and consumer protection issues
About Best Law Firms®
The 2026 U.S. Best Law Firms® rankings evaluate firms across the country based on client and lawyer feedback, peer reviews, and additional firm data. Now in its 16th year, the report reflects extensive input from tens of thousands of lawyers and over 110,800 client submissions nationwide.
