Strand Equity Declares ‘Youth To The People’ With Minority Investment,
by Janna Mandel, Forbes
Los Angeles-based vegan skincare company Youth to the People (YTTP) announced today they received a minority investment from private equity firm Strand Equity, also based in Los Angeles, to further expand the brand and fuel growth. Details of the transaction were not disclosed.
Cofounded by cousins Greg Gonzalez and Joe Cloyes just under three years ago, the Superfoods-focused YTTP has enjoyed a meteoric rise. Appealing not only to the coveted millennial audience but across both sexes, YTTP is expected to triple in revenue in 2018, with plans to be in over 800 North American Sephora stores by the start of summer, according to the company.
