Andrew Muir writes “Stopped at the Border: How U.S. Customs and Border Protection Can Help Protect Your Brand” for InsideCounselAugust 2014
Customs recordation is one resource to combat counterfeits that routinely provides a large return on a relatively small investment of time and money.
As the FIFA World Cup began, counterfeiters were busy turning out fake uniforms to capitalize on fans’ eagerness to sport their teams’ colors. But last month, vigilant U.S. Customs and Border Protection officers in San Juan intercepted a shipment from Hong Kong containing counterfeit Argentina, Brazil and Italy team uniforms bearing counterfeit Adidas, Puma and Nike trademarks. It is not just the large brands that can get this kind of help. Your brand can get the same protection, and this article will describe how.