Beatrice Martinet writes “European Regulation Strengthens IP Protection” for Risk ManagementSeptember 2014
When U.S. companies think about protecting their intellectual property rights, few consider global enforcement. For many, protecting their rights domestically seems daunting enough. They would rather not engage any additional time or resources to protect the brand abroad, especially if this means engaging substantial resources without witnessing tangible results. In Europe, however, there are easy steps that can be taken to collaborate with foreign customs in their fight against global infringement.