During the past 10 years, brand owners have become increasingly demanding. The demand for “more” has been a drumbeat: Law enforcement needs to prosecute more counterfeiters. Legislators need to pass more laws. Government needs to devote more resources.
Those who demand more are right. Law enforcement should do more investigations, laws can be improved and more governmental resources can certainly be brought to the battle against counterfeits. But that is only one part of the equation. Brand owners can and must do more, as well. Brand owners must be reliable victims.