April 2018

Kelly McCarthy advises consumers in  “What’s That on Your Face? Your Makeup May Not Really Be What You Think It Is” for Bob Cut Magazine


by Sanica Apte

Here at Bob Cut, it’s clear that we love makeup. I mean we just did our Big Beauty Edit, if you haven’t noticed. (Living under a rock much?)

If you’re like most people, you’ve bought some makeup off Amazon. The obsession with Prime is hella real.  But maybe that isn’t all too smart—a recent report from the Government Accountability Office (GAO) found that some products on Amazon were found to be counterfeit. Among the products they tested, they found that some cosmetics contained toxic chemicals dangerous to consumers. How scary is that? It made us give our makeup stash some major side-eye.

So get to the bottom of this, we went to Kelly McCarthy, partner at Sideman & Bancroft, an intellectual property and brand protection firm based in San Francisco. They partner with major beauty brands like Fenty Beauty and Kat Von D Beauty to protect consumers from counterfeit products. We asked them our most pressing questions, and they laid down their expertise on what you really need to know about counterfeit products. Here at the top six things you need to know about counterfeit cosmetics.