Kelly McCarthy and Erica Brand Portnoy present “Brand Protection and Counterfeiting: So Many Bad Guys, So Little Time” for the 2019 Legal & Regulatory Conference of the Personal Care Products CouncilApril 2019
With brand protection and anti-counterfeiting programs, the amount of information coming across your wires can often be overwhelming. Each tip received from your business units, each takedown filed on Instagram or seizure notice from Customs represents a potential target, an individual who is causing damage to your brand. How do you sift through thousands of leads to identify ideal candidates for escalation, those that may yield positive results and make a dent in the counterfeit market? This program will outline three separate channels in your information pipeline. We will follow leads in each channel and outline ways to identify those that are high value targets and discuss options for escalation and expected results.