July 2011

Kelly McCarthy co-authors “Protecting Your Budget While Protecting Your Brand” for Executive Counsel magazine


Establishing the right amount of protection for your brand is difficult, often akin to chasing a moving target. Just when a company achieves a level of protection comfortable for its current size and presence, it launches a new product, changes its logo, confronts a new competitor, or discovers an enterprising counterfeiter.

When it comes to an appropriate level of protection and the amount to spend on it, lawyers like to say, much to the frustration of their clients, “It depends.”