Kelly McCarthy discusses “Developing an Effective Anti-Counterfeiting Program” in a webinar for the Commercial Law WebAdvisorNovember 2014
Counterfeits on the Internet are prevalent and can have a detrimental effect on a company’s brand and its reputation. A counterfeiter can sell illegitimate products worldwide on the web, often through open e-commerce websites, with very few barriers to limit those products from reaching customers’ homes. Customers searching for your products online through a search engine may see dozens of counterfeit sites in the results and not know where to click. Further, if a web address is mistyped, a potential customer may be redirected to a counterfeit site without realizing it. Even on the most mainstream of web marketplaces, potential customers may be shown pictures of legitimate products but receive counterfeit goods. These products may carry your company’s name illegitimately without meeting your quality or safety standards, putting customers and your brand’s reputation at risk. In the end, counterfeiters are profiting illegally from your company’s intellectual property. Many executives and counsel feel helpless in the face of this relentless threat and have no idea how to begin taking action.
Please join Kelly McCarthy as she discusses anti-counterfeiting in general, including legal considerations and strategies, with a specific focus on how a company and counsel can set up a basic monitoring program to control the flow of counterfeits though the web’s most popular marketplaces.
The webinar will address:
- The basic elements of an effective anti-counterfeiting program
- How to determine if a web monitoring program will assist you with your problem
- The ins and outs of setting up a web monitoring program and the various tools available to you and your team
- Guidelines to avoid common pitfalls
- Using the program to its full advantage by gathering intelligence
- How to take action against counterfeiters, including legal options
- AND MUCH MORE!