Kelly McCarthy and Jill Feinberg discuss “You Wanna Call It What?? Effective Clearance Strategies for Product, Shade and Fragrance Names in the Personal Care Industry” at the Personal Care Products Council’s May ConferenceMay 2017
Trademark clearance can be a complicated process and especially so in the personal care industry where sometimes hundreds of names are in use at the franchise, product, secondary and shade/fragrance name levels. A organized and thoughtful approach to trademark clearance, customized to a company’s specific needs and interests, can result in lowering risks associated with trademark infringement and the avoidance of costly product name or packaging changes. This panel will examine issues to consider when creating an efficient clearance process and make suggestions for various approaches that balance budgetary and time constraints with the need to limit risks.
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