Kelly McCarthy provides commentary for The LA Times article, “With No Trademark, Sriracha Name is Showing Up Everywhere”February 2015
Wander down almost any supermarket aisle and it’s easy to spot one of the food industry’s hottest fads. Sriracha, the fiery red Asian chili sauce, has catapulted from a cult hit to flavor du jour, infusing burgers, potato chips, candy, vodka and even lip balm.
That would seem like a boon for the man who made the sauce a household name. Except for one glaring omission.
David Tran, a Vietnamese refugee who built the pepper empire from nothing, never trademarked the term, opening the door for others to develop their own sauce or seasoning and call it Sriracha