Do you remember when buying something meant getting in your car and going to a store, hoping they had what you wanted in stock? Or did you spend countless hours on the phone with a helpful operator trying to buy items from a catalogue? Although not long past, those days seem far away with the proliferation of the web marketplace.
With the convenience of the online marketplace has come the exponential growth of counterfeits. No longer hiding in alleys, sellers can hock their wares right alongside online listings for authentic products. From a brand owner perspective, this is obviously a big problem.