This week, the social gaming company known as King began trading on the New York Stock Exchange as King Digital Entertainment PLC. Although share prices didn’t live up to the hype, we should all pause to reflect that a company which makes a single product involving patterns of candy, chocolate lava and cartoon videos in the lands of “Minty Meadows” and “Easter Bunny Hills” went public and made a lot of money doing it. Social gaming presents challenges but it is a viable business in the modern world and now it only takes one major hit to propel a company into the stratosphere.
