Amanda Rinkoff leads Sideman’s Advertising, Marketing and Entertainment Practice Group and co-leads its Blockchain and Digital Assets Group. She is also a member of Sideman’s Brand Integrity and Innovation group and Intellectual Property group.
Amanda counsels corporate clients on all things related to marketing, advertising, media, entertainment and intellectual property, including promotions, creative campaigns, claim substantiation, brand collaborations, licensing, sustainability, social media, creative and production services, talent engagement, talent representation, charitable campaigns, contests and sweepstakes, sponsorships, joint marketing, intellectual property clearance, pricing, releases and more. She additionally drafts and negotiates complex contracts related to marketing, advertising, and business operations as well as works with in-house legal teams to develop marketing legal playbooks and contract templates. In addition to her marketing work, Amanda also works with clients on questions related to their intellectual property portfolio. With many years of experience as marketing and advertising in-house counsel, Amanda focuses on providing practical and business-oriented advice.
Another part of Amanda’s practice is helping companies protect their brands by developing and executing brand protection programs to address counterfeit or infringing products. She conducts internal and external investigations on behalf of her clients, interfaces with online platform providers to address the sale of infringing products and advises her clients about the civil enforcement options related to intellectual property theft and corporate fraud. Amanda also works with law enforcement agents and prosecutors in seeking criminal investigations and prosecutions related to the sale of infringing products and helps her corporate clients seek restitution recoveries.
Amanda was an associate at Cooley and Sideman & Bancroft before working in-house for nine years at the Gap and Uber, where she focused on marketing legal work and intellectual property. Prior to law school, Amanda worked as a marketer for technology companies, which provided her with a robust understanding of business operations and informs much of the advice she now provides as a lawyer.
- Princeton University B.A., 1999
- University of California, Berkeley, School of Law J.D., 2007