Advertising and Marketing

Marketing motivates consumer behavior and is one of the most important tools in a brand’s toolbox. With expertise in marketing and advertising law, and a focus on the business needs of our clients, we provide practical, effective counsel so that brands can confidently execute their marketing and advertising initiatives.

Our approach is tailored to each client’s unique circumstances. We understand the ever-changing landscape of the consumer world and concentrate on delivering easy-to-implement advice that works with the tight timelines that marketing projects often demand.

Our team supports brands across the full range of their advertising and marketing activities.

We educate brands on marketing and advertising laws and how to avoid common pitfalls across all advertising media. We can review your all of your marketing campaigns from a legal perspective and  draft templates and legal playbooks for in-house and business teams to use as guideposts when creating marketing materials.

We assist brands with drafting all types of promotions, including relevant terms. Whether you’re offering a percentage or dollar off, a buy-one-get-one, a gift with purchase, or any other type of promotion, we can help you craft it.

Given space constraints and unique laws related to advertising on social media, social platforms can present unique challenges. We help clients to craft social media messaging and advise on how to mitigate risk on all social platforms. We further counsel our clients on how to properly engage with influencers.

Proper use of intellectual property is central to marketing. We advise on the permissions and consents necessary when you want to use third-party intellectual property and draft and negotiate corresponding agreements. We also draft and negotiate complex licensing agreements, whether you’re licensing your intellectual property or want to license someone else’s.

We draft and negotiate agreements with a wide range of talent for varying services, from engaging talent for just a few social posts all the way to engaging talent to appear in a multi-media campaign. We have represented brands in the engagement of a number of high-profile talent.

Running a game of chance or skill? We advise on how to properly run a contest or a sweepstakes and draft official rules and legal terms.

Claims about environmental benefits of products have become widespread in marketing. We advise on how to craft compliant statements and what substantiation is needed to support your claims.

We draft and negotiate agreements related to engaging and managing creative agencies for all types of productions (digital, TV, radio, etc.).

We draft and negotiate sponsorship deals at all levels, from small sponsorship deals all the way to large stadium and event deals.

If you want to run a marketing campaign with another brand or company, we’ll help you draft the right agreement and advise on the campaign. We also advise on charitable campaigns, including drafting charitable agreements.

NFTs and digital assets are becoming more and more prevalent as marketable items for brands. We advise on all things related to promoting and selling NFTs, such as licensing, drafting terms and conditions and marketing.