March 2023

Sideman & Bancroft Expands East Coast Presence in New York City


We are pleased to announce the opening of our new office in New York, expanding our capabilities and bringing our expertise closer to our clients on the East Coast. Our new office will expand the offerings of the Firm’s Advertising, Marketing and Entertainment Group, Brand Integrity and Innovation Group, and Intellectual Property Group. Leading the New York office is Kristin Lia. Kristin brings over a decade of experience advising clients on all aspects of advertising, marketing, and intellectual property law, including creative campaigns, marketing communications, social media, IP clearance, and talent engagement. She has extensive experience in developing and executing brand protection programs to address counterfeit or infringing products.

“As our firm continues to expand and serve more and more clients on the east coast, we felt that the time was right to open an office in Manhattan” said Jeffrey Hallam, Sideman & Bancroft’s Managing Partner and leading member of the  Brand Integrity and Innovation Group. With a presence in New York, we can now be even more responsive to our east coast clients – particularly our marketing and advertising clients who move at a fast pace and often need advice quickly. Sideman is thrilled to be in New York!”

Prior to joining Sideman & Bancroft, Kristin worked for a New York City-based intellectual property boutique and served as in-house counsel at NBC Universal, Authentic Brands Group, Gap, and Twitter. She received her J.D. and LL.M. in intellectual property from the Benjamin N. Cardozo School of Law and is admitted to the bar of the state of New York and the Southern District of New York. Kristin is also a member of the Advisory Board of the Fashion Law Initiative at New York Law School.

We are excited to have Kristin leading our new office in New York City and look forward to providing exceptional legal services to our clients on the East Coast.

Contact our New York Office at: 646.908.2694