February 2022

Partner Alisa Won Represents ILIA Beauty in Clarin-Courtin Family’s Acquisition


Sideman & Bancroft Partner Alisa Won recently represented clean makeup brand ILIA in its sale to Famille C, the holding company for the Courtins-Clarins family that owns the world-renowned cosmetic brand Clarins.

While financial terms were not disclosed, the acquisition gives Famille C a leading brand in the clean beauty market that is expected to grow significantly in the next several years.

Founded in 2011, Los Angeles-based ILIA offers an assortment of clean, skin-centric makeup products that are made with certified organic ingredients and non-toxic synthetics, which are manufactured ethically and sustainably. The company “is among the buzziest beauty brands today” and “was clean before it was cool,” according to WWD, which reported on the acquisition.

Alisa has previously represented ILIA in financings, including a Series A fundraising in 2018 and Series B in 2020. Her work with the company helped it achieve tremendous expansion over the past decade, reaching $100 million in sales last year. That upward trajectory has mirrored the rapid growth of the clean beauty segment. Global sales of clean beauty products topped $5.4 billion in 2020 and are expected to grow to more than $11.5 billion by 2027, according to Brandessence Market Research.

“Sideman & Bancroft and their team, specifically Alisa Won, guided ILIA through both its series A and B, and the recent deal with Clarins Group,” said ILIA founder Sasha Plavsic. “Alisa played an integral part in representing ILIA’s best interests and was steadfast in her approach to achieving an agreeable outcome. I cannot imagine having done this without her expertise.”

Alisa represents emerging and established companies in the consumer product, beauty, personal care, and health and wellness industries on financing, merger and acquisition transactions, and day-to-day corporate matters. In addition to her work for ILIA, she also advises other clean beauty companies, including skin care company Youth To The People prior to its acquisition.